![]() Because of Nintendo’s massive fanbase, the watch sold out in minutes. One of the funkiest-on-paper partnerships in the watch industry is Tag Heuer x Super Mario, a duo that birthed a $2,150 smartwatch featuring everyone’s favorite plumber. The set includes a blue-and-white piece made out of steel, and another comes in rose gold with a red-accented dial.īut Arnault and Tag Heuer are at their best when feeding obsessives. The watches are a testament to the RS 2.7’s eternal cool: taking elements and inspiration from a car made in 1972 somehow results in totally modern-looking watches. And since Tag Heuer has been making its own Carrera watch since 1963, this new watch and old car share a name: this is the Tag Heuer Carrera x Porsche RS 2.7. Now, on the car’s 50th birthday, Tag Heuer is collaborating with Porsche on a pair of watches inspired by the RS 2.7. ![]() Owners form clubs to get together and test the limits of their 50-year-old automobiles on the open road. A lightweight RS 2.7 sold for $2,425,000 at auction this summer. In other words: this car was always going to earn a fanatical following of collectors. It was popular enough that after Porsche made the first batch of 500 cars, it tripled production to keep up with demand. The car, known as the 911 Carrera RS 2.7 (because of its 2.7-liter engine), helped establish Porsche as a killer on the racetrack. 50 years ago, Porsche debuted an über-iconic version of its 911 model in Paris.
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